All businesses have a marketing budget. Marketing is promoting and selling products and services (including advertising). We could spend our advertising budget on magazine ads, flyers and coupon mailers, making fancy videos for social media and TV commercials or even instore displays, but instead we choose to spend our marketing dollars on invitational sessions and complimentary portraits.
We do this for two reasons
1.
EVERYONE stores digital images on their devices, but who sees them? Our goal is to create a piece of original art that just happens to be of the loved ones in your life. Something that you hang on your wall that will be a constant reminder of what is most important to you – Your Family! At Kramer, our mission is to help you preserve your history through a physical product. We want to help make sure this piece of art exists for future generations to enjoy. We do this through tangible pieces that you can hold, touch and most importantly see when you walk into your home. This is why our marketing budget goes toward you owning a piece of your history.
2.
We would love to prove to you that WE ARE the preeminent studio to have your portrait created in the U.S. We have been in business since 1999 and have served clients all throughout the country. We specialize in a very specific style of classical portraiture that has a timeless appeal so that your family portraits will never look outdated. Our marketing budget goes towards your portrait session and a 14” portrait.
We pay for your session and provide you a tangible product. ($1500-$2500)
We charge a fully refundable reservation fee of $200 to ensure committed clients are booked on our studio calendar. This fee is refunded when you select your image for your finished portrait.
Our studio would be doing you a disservice if we took just one image, so we will create many for you to choose and genuinely hope that you like what we have done.
- Does that mean you need to purchase these additional portraits? Absolutely not.
- Do we hope you fall in love with what we have created and choose to purchase additional images, upgrade to a larger size or add framing? Of course.
- But most importantly, do we hope that you will think of us next time you need a portrait made? Yes.
We are completely transparent in our approach. We will show you all the best portraits, what you choose to do is your personal choice and most of all we want you to love your experience.